Sharing
I am teaching and sharing knowledge
based on my professional and personal experience.
Teaching.
I love to share my knowledge and experiences as a freelance professor and guest professor to - hopefully - inspire students. I work as a freelance professor in Germany for 10+ years teaching full courses or giving guest lectures in Marketing, Retail Marketing and Customer (Relationship) Management.
You find my previous academic engagements in the list below:
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Tutor for Digital Analytics & Strategies in Master studies
Covering: Relevance of Digital Analytics – Tasks within Digital Analytics – SEO – SEA – Onsite – Email – Customer Journeys – Attribution – Metrics – Digital Strategy Development – Content Marketing – Digital Strategy Controlling – Definition of KPIs – Data Interpretation – Future Trends of Digital Analytics
Format: Online tutorials – custom video elements – digital student evaluation
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Guest lecturer for CRM and Luxury Fashion Retailing
Covering: Role & Relevance of CRM - The Customer Lifecycle - Customer Journey - Customer Segmentations - Personalised vs. Segmented Content - Offer Personalisation - Contact Strategies - Types of Customer Data - Generating Strategy from Data - Skillsets needed for different CRM Roles
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Professor for Marketing in Bachelor studies
Covering: Role & Relevance of Marketing - Identifying Customer & Market Segments - Brand Positioning - Marketing in the Organization - Types of Marketing Activities -Measuring Marketing Success -Customer Needs - Customer Lifecycle - Customer-Centric Marketing - Segmentation - Personalisation
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Professor for the three modules Strategic Management, Retail Marketing, and Customer Management in Bachelor studies
Covering: Classic Strategic Management Concepts - Business Case Assessments - Case-Based Learning - Strategic Retail Management - Retail Functions - Retail Formats - Marketing Mix in Retailing - Store Locations & Area Assessments - Merchandise & Category Management - Pricing - Instore-Marketing - Multi-Channel Retail - Sales Staff Planning & Training - Customer Management
Talking.
Based on my general professional background I have participated in a number of expert interviews and have led presentations and workshops on general topics in marketing, consumer services and career development or as a company representative with a strong industry focus.
I am always interested in sharing my view on trends and experiences in my areas of expertise. Write me in case you want to discuss a potential project.
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In his podcast My data is better than yours!, I join Jonas Rashedi to talk about building up analytical CRM including the role of CDPs and Martech investments, efficient team structures, and of course the role of AI and customer insights for customer-centric decision making.
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In his podcast Marketing Momentum I join Fabian Hans to talk about the role of Performance Marketing vs. Brand Marketing including different marketing for mono-brand and multi-brand retailers as well as the specific challenges of scaling an exclusive luxury business with Performance Marketing.