Writing
My topics as a writer are marketing, analytics,
customer-focused transformation and leadership.
Academic.
Over the last 15 years my curiosity and passion for writing has let me to engage in freelance academic research and my own PhD research on multi-channel consumer decisions and cross-channel retail services. Despite being academic, the publications shall offer hands-on business implications for retail businesses and service designers.
You can find selected academic publications in the list below:
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Working paper published by Wissenschaftliche Gesellschaft für marktorientierte Unternehmensführung
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Collaborative paper published in The International Review of Retail, Distribution and Consumer Research
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Cumulative PhD research
Business.
Marketing and related data analytics, best-in-class multi-channel services for consumers, leadership styles, mediation and collective workspace diversity are topics that I enjoy writing about.
I am always interested in collaborations and calls for papers. Write me if you’d like to discuss a potential project.
You can find selected German publications in the list below:
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Chapter contribution in “Digitalisierung und Innovation”
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Chapter contribution in “Customer Management. Vertriebs- und Servicekonzepte der Zukunft”
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Chapter contribution in “Innovative Markenführung und Markenimplementierung”
Managing Customer Data Analytics
Fiction.
I admire inspiring children content and illustrations. After becoming a mother myself I recently started my own brand
to create children content for 2+yr-olds.
You can find more information about this project here